Designing a website suited for experienced industry leaders.
Aronson Capital Partners’ commitment to serving the needs of the government sector allows them to position the companies they work with for success. By focusing their expertise on this growing market, they have developed strong, lasting relationships with the industry’s key strategic and financial participants. Their senior-level, hands-on involvement throughout the M&A process is distinctive in their unwavering dedication and passion to their market segment.
2020 Platinum Hermes Website Overall | 2020 Platinum DotCom Award, Website Overall
To redesign the Aronson website in a way that captures the professionalism, experience, and ingenuity of their existing brand and history as a government contractor. Aronson communicates a great deal of information to those interested in working alongside them, and what better place to do so than on their digital doorstep– a redesigned, modern version of their website. The challenge Liquified Creative was met with was displaying this information in a captivating and easily digestible format that would keep visitors engaged.
From the moment you land on the homepage, attention-grabbing animated elements and dynamic imagery capture your eye. Such captivating features are carried throughout the website and overall user experience in order to ensure engagement from site visitors, a challenge posed during the initial stages. High-quality imagery and branded iconography are also utilized throughout the website to effectively portray the branding and messaging of Aerospace, Defense, and Government services at every turn.
